Trade marks and designs

Trade marks and designs particularly are important tools for companies in the innovation process. Trade marks are used to bring products to the market. Consumers will associate a product’s quality with a  trade mark. In addition, designs are used to shape a product or a service in such a way as to define what is desirable for the consumer and distinguish it from competitors.

Trade marks are used by most industries in Europe. Trade mark-intensive industries contribute for 20.8% of European jobs and 33.9% of EU GDP. Design-intensive industries also contribute for 12.2% of employment and 12.8% of GDP in the EU.

The Community Trade Mark (CTM) and registered Community Design (RCD) granted by the Office for Harmonisation in the Internal Market (OHIM) are beyond doubt success stories for Europe and the EU single market. As of 23 March 2016, the Community Trade Mark has become the European Union Trade Mark (EUTM). OHIM has also changed its name into the EU Intellectual Property Office (EUIPO).

BusinessEurope will focus on implementation of the recently concluded legislative reform of the European trade mark system. European companies will in the future need more and more up-to-date e-services, easy access to information and data and converging practices with regard to how intellectual property offices examine and evaluate trade marks and designs. BusinessEurope is committed to working together with the EUIPO towards an EU trade mark system for the 21st century.

Last updated: 4 July 2016