Today, BusinessEurope published its priorities for the next institutional cycle in the area of intellectual property (IP). We propose a comprehensive strategy on IP with concrete actions to help IP deliver its well-recognised benefits to companies, citizens and society at large. IP is a fundamental tool to drive innovation, growth, competitiveness and job creation in Europe. Director General Markus J. Beyrer said: “Innovators, creators and businesses must be able to rely on a solid IP system in the EU. European companies need an effective enforcement of IP rights and our discussions on industrial policy in Europe must include IP rights as they today include innovation and competitiveness. The EU should maintain a high-quality and coherent IP strategy when discussing any bilateral trade agreements, as well as possible revisions of WTO rules. The acceleration of technological progress and the digital revolution open up new opportunities, but also create new challenges in the IP environment. The EU must ensure a good balance between IP protection and legal certainty to encourage new technologies.” Read our strategy on IP here.