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Consumers and businesses are natural actors of the internal market . Consumer policy and business environment are therefore two key pillars in a growth and jobs agenda.  
BusinessEurope promotes a sound and balanced consumer policy that ensures an adequate high level of consumer protection, promotes competitiveness of companies and helps embrace the new opportunities of the digital economy.

BusinessEurope vision for consumer policy in Europe includes:

  • focus on better implementation and enforcement of existing rules by public authorities and deeper international cooperation and coordination;
  • promotion of out-of-court means of redress (alternative dispute resolution and online dispute resolution) which are faster and more cost effective when compared to judicial means;
  • new rules only when absolutely necessary, provided they are evidence-based, future-proof and they follow a targeted/ full harmonisation approach;
  • improving awareness of the European consumer acquis among consumers but also among smaller companies with lower legal resources;
  • promotion of informal dialogue between business and consumers.


Position papers Date
Industry calls on the Council of the European Union to carefully consider the options for the establishment of a certain and practical framework under the Green Claims Directive 08/05/2024
Green Claims proposal - a BusinessEurope position paper 02/08/2023
The Right to Repair proposal - a BusinessEurope position paper 19/06/2023
Sustainable consumption - a BusinessEurope position paper 19/09/2022
Responsible private funding of litigation - Joint business statement 22/06/2022
The new consumer agenda - BusinessEurope reply to the open public consultation 06/10/2020
Proposal on representative actions (collective redress) - Business community statement 02/06/2020
Joint business statement on the proposal on representative actions 13/11/2019
Legal affairs strategy for the next political cycle 01/10/2019
Joint business statement in view of the IMCO vote on the proposal on modernisation of EU consumer law 17/01/2019
Joint business statement on the proposal on representative actions (collective redress) 30/11/2018
New deal for consumers - a BusinessEurope comment paper 29/08/2018
Representative actions for the protection of the collective interest of consumers (collective redress) - a BusinessEurope position paper 05/07/2018
Injunctions directive - Inception impact assessment - BusinessEurope's comments 23/11/2017
Joint statement on businesses’ priorities for the digital content directive proposal 21/11/2017
Consumer and Marketing Law REFIT follow-up consultation 06/10/2017
Collective redress - public consultation 2017 17/08/2017
Joint statement on businesses’ priorities for the digital content directive proposal 19/05/2017
Liability for defective products - BusinessEurope's reply to the public consultation 26/04/2017
Public letters Date
Joint industry statement: Businesses reject the rash extension of the withdrawal button to all distance contracts through rushed negotiations 21/02/2023
Upcoming EU collective redress measure - Letter from Emma Marcegaglia to Jean-Claude Juncker 30/03/2018
Press releases Date
Access to EU consumer group actions should support consumers, not law firms and funders 28/11/2019
An easier consumer journey when buying online 22/07/2019
EU New Deal for Consumers: a solution in search of a problem 11/04/2018
Reports and studies Date
Recommendations for a better presentation of information to consumers 22/07/2019
Last updated: 21 August 2023