European business is fully on board with the circular economy approach. It does so because it makes business sense, and because future consumption and production patterns are so monumental that they cannot be managed in the way we organise these patterns today. Many businesses all over Europe have already embarked into more circularity or plan to do so.
BusinessEurope is involved in many policy files related to the circular econony. Furthermore, it has launched the European Circular Economy Industry Platform in May 2017. The platform is a web tool managed by BusinessEurope and its national members that contributes to the EU’s agenda on circular economy. It continuously brings new examples of innovative ways in which industry, SMEs and other business add to the circular economy in Europe. At the same time, it highlights the regulatory and non-regulatory challenges these businesses still face to upscale their current initiatives or to start new ones. The platform is a unique bottom-up business-led hub of knowledge and expertise.