Industry and sustainability

Industry at the forefront

A strong industry is fundamental to a robust economy, forming a basis for creating a cohesive society capable of addressing current and future challenges while seizing emerging opportunities.

We are living in times of unprecedented change, at unparalleled speed, and of disruptive nature in some of its dimensions. Technological progress and innovation are driving a deep transformation across sectors, reshaping companies’ operations. This evolution requires industry to adapt quickly and anticipate future trends.

Sustainability matters for EU businesses

European businesses are ready to make the green transition happen, but they need the right conditions to do so. The EU must create an environment where companies can develop and implement new solutions. Companies are essential drivers of this transition, creating jobs and developing cutting-edge solutions to major societal and environmental challenges – from sustainable transport and eco-efficient products to promoting workplace diversity and healthier lifestyles. Sustainability and competitiveness are not opposing forces – they must go hand in hand. Europe needs an approach that encourages and supports businesses in adopting sustainable practices while maintaining global competitiveness. Policy intervention should enable innovation, not stifle it, and provide real added value where necessary.

Shaping strategies

While businesses are committed to sustainability, the regulatory framework needs to allow them to thrive. Companies need flexibility to shape their own sustainability strategies tailored to their industry, specific circumstances and stakeholders needed.

The EU has a great ability to come up with new solutions and technologies to meet societal and environmental challenges. However, scaling innovation is a key issue, as too many promising ideas fail to reach the market. Today, only one-third of university patents in Europe are commercialised, and businesses looking to scale up within the Single Market still face internal barriers that slow down progress. If the EU wants to remain a leader in sustainability, it must foster an environment where green technologies and sustainable solutions can thrive.

Sustainability as a business advantage

A strong focus on innovation and competitiveness will drive meaningful progress. Sustainable business practices not only contribute to environmental and social goals but also bring tangible advantages for companies. While it is key to restore energy cost competitiveness, sustainable practices such as energy efficiency can lead to significant cost savings over time. It can also help companies better manage risks, such as those related to supply chain disruptions, and improve access to capital.