Businesses call on the EU co-legislators to clarify, harmonise and simplify the Green Claims Directive to ensure the adoption of a framework safeguarding businesses’ competitiveness – a joint statement

EU policymakers are urged to carefully evaluate options to simplify, clarify and streamline the Green Claims Directive during negotiations, through the lens of the simplification and competitiveness agenda. The introduction of proportionality and legal predictability in the substantiation and ex-ante verification requirements should be a key priority. Adopting a well-designed and simplified framework is essential to align the Directive with the EU's goals of boosting industry competitiveness and investments in the EU and avoiding green hushing.